Craig Rodney
Founder of The Agency Coach
Based on 15 years building and running one of South Africa’s most successful marketing agencies, learning many lessons along the way, and eventually selling the agency, the aim of my coaching is to accelerate my clients to success while avoiding many of the painful mistakes I made in my journey.
We Can Help You
Coaching Products
Private Agency Coaching
Monthly face-to-face agency coaching customised to your business, your challenges and your opportunities.
Agency to Exit Programme
A 12-week in-depth agency success program that will accelerate your business to high growth and profitability.
Free eBook
The Agency Code
This free eBook provides insights into the 21 key elements of success shared by successful marketing agencies – from foundational business elements to human traits of successful owners.
Some Feedback
What Our Clients Say
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Happy Clients
Dean Oelschig
Managing Director at Halo
Craig has the track record to provide consistent and experienced objectivity, a different perspective or helping you see a problem from a new angle is critical. He has done it before and deals with many companies facing similar problems which allows for a broader place of knowledge and trends. Our business is in a significantly better position now than it was before Craig’s involvement and there is no doubt a lot of that transformation happened because of him. No SME should exist without a coach and you can’t do better than Craig.
Mimi Kalinda
Group CEO at
Africa Communications Group
A fellow agency entrepreneur recommended Craig’s services to me and I haven’t looked back. Craig’s hands- on counsel, motivation and deep expertise about how successful agencies work helped me to innovate our business model. I have a clearer sense of where we need to go, I’ve made substantial changes to our operations, and Craig is right there to keep me accountable every step of the way.
Michael Gullen
CEO at G&G
I’ve had the privilege of working with Craig as a business coach for almost two years. His knowledge and experience of building and running a digital agency coupled with his ability to draw from his experience to create context and valuable insights in his coaching work with me was invaluable.
I found Craig to have enormous empathy, insight and intelligence. I cannot recommend him enough.
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