Experienced marketing agency coach

The Agency Coach specialises in helping clients understand the behaviours and structures at the core of every successful agency, and building a focus on growth and profit.

Craig Rodney

Founder of The Agency Coach
Based on 15 years building and running one of South Africa’s most successful marketing agencies, learning many lessons along the way, and eventually selling the agency, the aim of my coaching is to accelerate my clients to success while avoiding many of the painful mistakes I made in my journey.
Craig Rodney
We Can Help You

Coaching Products

Private Agency Coaching

Monthly face-to-face agency coaching customised to your business, your challenges and your opportunities.

Agency to Exit Program

A 12-week in-depth agency success program that will accelerate your business to high growth and profitability.

The Agency Code
Free eBook

The Agency Code

This free eBook provides insights into the 21 key elements of success shared by successful marketing agencies – from foundational business elements to human traits of successful owners.
Some Feedback

What Our Clients Say

Happy Clients
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Dean Oelschig - Halo
Dean Oelschig

Managing Director at Halo

Craig has the track record to provide consistent and experienced objectivity, a different perspective or helping you see a problem from a new angle is critical. He has done it before and deals with many companies facing similar problems which allows for a broader place of knowledge and trends. Our business is in a significantly better position now than it was before Craig’s involvement and there is no doubt a lot of that transformation happened because of him. No SME should exist without a coach and you can’t do better than Craig.
Mimi Kalinda ACG
Mimi Kalinda

Group CEO at
Africa Communications Group

A fellow agency entrepreneur recommended Craig’s services to me and I haven’t looked back. Craig’s hands- on counsel, motivation and deep expertise about how successful agencies work helped me to innovate our business model. I have a clearer sense of where we need to go, I’ve made substantial changes to our operations, and Craig is right there to keep me accountable every step of the way.
Michael Gullen G&G
Michael Gullen

CEO at G&G

I’ve had the privilege of working with Craig as a business coach for almost two years. His knowledge and experience of building and running a digital agency coupled with his ability to draw from his experience to create context and valuable insights in his coaching work with me was invaluable.

I found Craig to have enormous empathy, insight and intelligence. I cannot recommend him enough.

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