A DIFFERENT KIND OF PAY BACK THE MONEY

There are three stages that social media complainers go through: angry, angrier and angriest. If you’ve spent any time on social media you’ll know these stages well. People progress through these stages while waiting for the offending brand to resolve, or even respond to, their query, complaint or rant.   The level of brand damage a customer attempts to inflict via social media increases drastically the longer the issue drags on, especially when it pertains to money matters such as billing mistakes. It doesn’t even matter if the customer is wrong, the brand damage happens anyway.   I’d like to propose a solution, and...

Read post
FEATURED BLOG POST
Screen Shot 2015-04-14 at 3.45.21 PM